Ok, so I get a lot of emails. A lot of blanket emails to be precise, most of them aren’t of any interest to me and in the trash they’ll go, however one from Beauty Bay caught my eye and I continued to read on.
Did you know that Eyebrow products and makeup brushes are now the UK’s top sellers as sales soar? Whilst old favourites such as false tan and lashes sales fall dramatically, showing we are an ‘enhancing’ nation, and no longer about ‘faking it.’ I’m all for that ladies!
Conducted by Beauty Bay, a study reveals Cara Delevingne’s famous brows and Kim K’s contoured features have majorly impacted the way women buy products. Brow products now result to 25% of all makeup sales across the country, closely followed by makeup brushes, resulting in 1 in every 5 purchases.
Further statics reveal:
v London is revealed as the biggest spending region, closely followed by Lancashire.
v Liverpool ladies are known for fake tan appreciation, but it’s actually Yorkshire and the North East who spend the most bronzing up.
v Essex girls no longer go for the tan, with Northumberland and WAG inspired Cheshire topping the list.
v In fact, Essex girls spend more on nail polish than any other UK city, purchasing pink more than any other shade.
v However, the ‘scouse brow’ stereotype remains true: Merseyside officially spend the most money on eyebrow products.
v Scottish women buy significantly more foundation than anywhere else in the UK, covering up their skin, whilst the West Midlands buy the least foundation, opting for au natural.
v The South West region have the biggest liking for lipstick, with ladies in Somerset and surrounding areas spending 4% more on their pouts than the national average.
They’ve been put together an interactive beauty map where you can see which are the top 10 products for each region which you can see here, It’s actually really interesting so check it out.
After looking at the map I visited the Beauty Bay website for a little browse and well, let’s just say I now have a shopping basket full of beauty goodies ready for pay day on Friday. I’ve put together a few items from my basket above with links below if you want to shop them too.
What make up products/tools do you spend most of your money on?
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In collaboration with Beauty Bay. All opinions are my own.