Ok, so I get a lot of emails. A lot of blanket emails to be precise, most
of them aren’t of any interest to me and in the trash they’ll go, however one
from Beauty Bay caught my eye and I continued to read on.
Did you know that Eyebrow
products and makeup brushes are
now the UK’s top sellers as sales soar? Whilst old favourites such as false tan
and lashes sales fall dramatically, showing we are an ‘enhancing’
nation, and no longer about ‘faking it.’ I’m all for that ladies!
Conducted by Beauty Bay, a study reveals Cara Delevingne’s famous brows and Kim K’s
contoured features have majorly impacted the way women buy products. Brow
products now result to 25% of all makeup sales across the
country, closely followed by makeup brushes, resulting in 1 in every 5
purchases.
Further statics reveal:
v London is revealed as the biggest spending region, closely followed by
Lancashire.
v Liverpool
ladies are known for fake tan appreciation, but it’s actually Yorkshire and the
North East who spend the most bronzing up.
v Essex girls no longer go for the tan, with Northumberland and WAG
inspired Cheshire topping the list.
v In fact, Essex girls spend more on nail polish than any other UK city,
purchasing pink more than any other shade.
v However,
the ‘scouse brow’ stereotype remains true: Merseyside officially spend the most
money on eyebrow products.
v Scottish women buy significantly more foundation than anywhere else in
the UK, covering up their skin, whilst the West Midlands buy the least
foundation, opting for au natural.
v The South West region have the biggest liking for lipstick, with ladies
in Somerset and surrounding areas spending 4% more on their pouts than the
national average.
They’ve been put together an interactive beauty map where
you can see which are the top 10 products for each region which you can see here, It’s actually really interesting so check it out.
After looking at the map I visited the Beauty Bay website
for a little browse and well, let’s just say I now have a shopping basket full
of beauty goodies ready for pay day on Friday. I’ve put together a few items
from my basket above with links below if you want to shop them too.
What make up products/tools
do you spend most of your money on?
SHOP THE POST:
In collaboration with Beauty Bay. All opinions are my own.
These facts are so interesting to read, and it's definitely nice to read that we are trying to enhance our beauty now! I definitely spend most money on eyeshadow palettes, I can't help myself!! My BeautyBay wishlist is currently out of control! Tavi xx
ReplyDeletegetupmakeupdressup.blogspot.co.uk
Those are some interesting facts and all these look like great products.
ReplyDeleteJackie | fashionxfairytale |
Loving that Essie shade! Beautiful.
ReplyDeleteKatie Loves ~ UK Fashion & Beauty Blog
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ohh some interesting facts !I can't remember the last time I bought or wore a pair of false lashes
ReplyDeleteDistant Dreamer
Those facts are so interesting, really loved this post :) xxx
ReplyDeleteZoe ♥ MammafulZo
Lipstick. Always lipstick for me even though I'm from London and not the South West :P
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