Saturday, 7 June 2014

Famous Fashion Posters

Posters are part of our culture, whether they are movie, music or fashion posters. Who wouldn't recognise that iconic shot of Che Guevara, and even though it was once a symbol of the revolution, it could be argued that the image is now a fashion icon. want to know what comprises a fashion poster? Is it the image of Twiggy, dressed in a rain mac and a pair of Louboutin’s? Well, yes, certainly, but could it be the posters for a film, or album, made so popular that they have become fashion icons in their own right? For example, Fear and Loathing in Las Vegas became fashionable for its portrayal of general drug taking and debauchery – what college hallway has been without the cry of ‘this is bat country’? So, arguably, could the poster depicting Hunter S Thompson’s iconic hat, above a pair of glasses and a cigarette, be considered a fashion poster? Well, yes – it’s deconstructed, it’s recognisable, and it could easily be printed on a T-shirt. 
Tom Marks iconic image of a lady wearing stockings and heels crossing her legs is also one of the most effective fashion posters of all time. It expresses sexuality without being explicit – and that is one of the most powerful marketing tools there is. It appeals to hip twenty something’s, who can image what the young lady does next. It’s simple, sexy and stunning, and will never go out of fashion. 
Moody silhouetted woman standing in trocadero looking toward Eiffel Tower is a bit of a mouthful, but H. Armstrong Roberts’ image is one of lasting impact. At the time it encompassed contemporary fashion, alongside a powerful back story. Now it serves as an icon for those who long for bygone days (and haven’t we all, at some point, decided that we were born in the wrong decade). Will we ever solve the mystery of the woman, how she came to be staring up at the Eiffel Tower, and who she was waiting for? Probably not.
The Harper’s Bazaar poster from 1933 is as alluring today as it was then. The brand stands for quality, luxury, and a certain social status, and is as consistent in its audience today as it was then. The woman, luxuriously dressed and obviously in a grand location, opens the window onto a world of opportunity and magic. The weeping willow and delicately drawn garden speak of a world of possibility, and that is the image that Harper’s Bazaar has been trading on ever since. Who on earth wouldn't want a piece of that?

1 comment

  1. great post x


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